Privacy Policy
Effective date: 28 October 2026 Last updated: 28 October 2026
This Privacy Policy explains how RockRooster (“we”, “us”, “our”) handles personal information when you visit www.rockrooster.com.au (the “Site”) or contact our wholesale team. We are a business-to-business (B2B) supplier of safety footwear: the Site is an information and product-enquiry channel, not a consumer store. There are no user accounts, no online checkout and no payment processing on the Site.
Data controller: RockRooster, RM D303, 159 Tangziyan Rd, Hangzhou, China. Privacy contact: privacy@rockroosterwholesale.com
1. Information we collect
1.1 Information you give us
When you submit an enquiry, request a quotation or contact us by email, WhatsApp, WeChat or phone, we collect the details you choose to provide. The enquiry form on the contact page collects:
- Name
- Email address
- Company name
- Country / region
- Message content, including any product, quantity or destination details you enter
If you contact us through a channel outside the Site (for example WhatsApp or WeChat), we receive the information you send there, such as your phone number or messaging identifier and the content of the conversation.
We do not ask for, and ask that you do not send, special-category information (for example health data) or payment card details through the Site.
1.2 Information collected automatically
When you browse the Site, our hosting infrastructure and analytics tooling record technical data:
- IP address and approximate location derived from it
- Browser type and version, operating system and device type
- Pages viewed, referring page, and timestamps
- Aggregated interaction and diagnostic events
This data is used in aggregate to understand which pages are useful, to keep the Site available and secure and to diagnose faults.
1.3 Cookies and similar technologies
The Site uses a small number of cookies and similar technologies:
| Category | Purpose | Set by |
|---|---|---|
| Strictly necessary | Delivery and security of the Site; remembering basic preferences | First party |
| Analytics | Distinguishing unique visitors and sessions, measuring page performance | Google Analytics |
| Embedded media | Set when you play an embedded video on a product page | YouTube (Google) |
We do not use advertising, retargeting or cross-site tracking cookies, and we do not run advertising pixels. See our Cookie Policy for the full list of cookies, their providers, retention periods and how to change your choices.
You can block or delete cookies through your browser settings. Blocking analytics cookies does not affect your ability to browse the Site. Where required by law, we ask for your consent before setting non-essential cookies; you may withdraw consent at any time using Cookie Settings in the footer of any page.
2. How we use information, and why
| Purpose | Data used | Legal basis (GDPR) |
|---|---|---|
| Responding to enquiries, preparing quotations and managing wholesale relationships | Name, email, company, country, message, correspondence history | Legitimate interests (responding to a business request); steps prior to entering a contract |
| Providing, maintaining and securing the Site; diagnosing errors | Technical data, logs | Legitimate interests (operating a secure website) |
| Measuring Site usage in aggregate | Analytics data | Consent, where required; otherwise legitimate interests |
| Complying with legal, tax and accounting obligations | Order and correspondence records | Legal obligation |
| Establishing or defending legal claims | Relevant records | Legitimate interests |
We do not sell personal information, and we do not share it for cross-context behavioural advertising. We do not use your information to make automated decisions that have legal or similarly significant effects on you.
3. Who we share information with
We share personal information only with service providers that help us operate the Site and our business, and only to the extent necessary:
- Hosting and CDN providers — serve the Site, product images and downloadable catalogues
- Analytics and web-font providers — aggregated visitor statistics and font delivery
- YouTube (Google) — only if you play an embedded video on a product page
- Email, messaging and IT service providers — used to receive and store enquiries
- Professional advisers and authorities — where required by law, or to enforce our rights
We require processors to protect personal information and to use it only for the purposes we specify. We do not otherwise disclose personal information to third parties for their own marketing.
4. International transfers
We operate from China and use service providers located in other countries. As a result, personal information may be processed outside the country in which you are located. Where applicable law requires it, we put appropriate safeguards in place for such transfers.
5. How long we keep information
We keep personal information only for as long as we need it for the purposes described in this policy, and for any period required by law:
- Enquiries and quotations — for a limited period after our last contact, after which they are deleted
- Customer, order and invoice records — for the period required by applicable tax and accounting law
- Analytics and server data — for a limited period, depending on the configuration of our providers
When a retention period ends, we delete or irreversibly anonymise the data.
6. Your rights
Subject to applicable law, you have the right to:
- Access the personal information we hold about you
- Correct information that is inaccurate or incomplete
- Delete information we no longer have a lawful reason to keep
- Restrict or object to certain processing, including processing based on legitimate interests
- Port information you provided to us, in a structured, machine-readable format
- Withdraw consent at any time, without affecting processing carried out before withdrawal
- Lodge a complaint with your local data protection authority
Residents of California and other US states with comprehensive privacy laws may have comparable rights, including the right to know, delete and correct, and the right not to be discriminated against for exercising them. We do not sell personal information as defined under those laws.
To exercise any right, email privacy@rockroosterwholesale.com. We will respond within the period required by applicable law, and may ask for information needed to verify your identity. An authorised agent may submit a request on your behalf with written permission.
7. Security
We apply technical and organisational measures appropriate to the risk, including encryption in transit (HTTPS), access controls limiting enquiry data to staff who need it, and vendor due diligence. No method of transmission or storage is completely secure; if a breach affects your rights, we will notify you and the relevant authority as required by law.
8. Children
The Site is intended for business users and is not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided information to us, contact us and we will delete it.
9. Third-party links
The Site links to external platforms, including Facebook and YouTube. Their handling of personal information is governed by their own privacy policies, which we recommend you review. We are not responsible for the privacy practices of third-party sites.
10. Changes to this policy
We may update this policy to reflect changes in our practices or the law. The effective date at the top of this page is revised accordingly, and material changes will be highlighted on the Site. Where required, we will seek fresh consent.
11. Contact us
Questions about this policy or our handling of personal information:
RockRooster RM D303, 159 Tangziyan Rd, Hangzhou, China
Please use our Contact page for all enquiries — it lists every channel (email, phone, WhatsApp and WeChat) together with the regional teams that handle them. Privacy-related requests can be sent through the same channels and will be routed to the team responsible for data protection.